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Fundraising
The banner advertising positions on a website are designed to make it easy for
anyone in your community to support a sports organisation, sports club or
school. The pricing of the banner positions for Team Site s and Classroom Sites
are set at a level that is intended to appeal to any local business owner. This
might be a hairdresser, butcher, retailer, café, pub, plumber or other
tradesperson, accountant or professional. You can identify many potential
supporters by creating a list from your local Yellow Pages or by noting the
names of businesses visible in retail, commercial and industrial areas around
you.
It is recommended that you do NOT approach the usual corporate sponsors such as
the top 200 public companies. Your interactive banners are ideally designed for
local businesses who will recognise the name of your sports club or school and
who operate in your local community.
Your website fundraising campaign should be treated with the same level of
effort and dedication that you would apply to other fundraising events or
campaigns. Form a committee and develop a plan for how you will communicate the
banner advertising opportunity as deeply into your local business community as
possible. Ensure you repeat your campaign throughout the year.
The best way to secure a supporter is to ask them directly, face to face.
Therefore, to maximise your exposure to potential supporter, you should enlist
as many people as possible to go into your community to approach businesses.
Since not everyone has natural sales skills, some fundraising tools have been
provided for you. For more information, refer to the fundraising section of your
online Help, accessible through the function panel once you are logged in.
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